The world has certainly changed over the past decade or so, and the printed ribbon industry has changed with it. As we seek to compete in this digital age, it’s important to understand where our industry needs to go to stay relevant in the minds of customers and consumers. I have some thoughts on this topic, which I will share with you here as part of my post about the importance of printed ribbon and custom ribbon printing. Reduce Errors Every business wants to avoid making errors, but sometimes they happen. By printing your ribbon with your company name and logo, you can help reduce the chances of mix-ups. This way, if there is ever a problem with an order, your customer will know who to contact. And, if you’re using a custom printed ribbon on a product that will be given as a gift, the recipient will know who to thank! Provide better quality: Printing ribbon means you’ll always have more than enough in stock. Plus, when your inkjet printer breaks down or needs maintenance, you...